Social media was initially developed to make people connect with each other and get in tune with what each one of them is up to. With time, the platforms have developed into a hot...
For more than a decade, several platforms dedicated to social media have been altering the essence of communication. Today, business owners, especially the ones dealing with small businesses now find that social media platforms...
Wait..what? How to generate sales through ads? Aren't ad supposed to get you sales once you run them? The answer is not that simple! When you plan and run sales-driven campaigns on Instagram, you need...
The design is everywhere around us, be it natural or man-made. Though no one can surpass nature when it comes to pleasing visual beauty, we humans have been doing our best. From the time you...
One of the key features of a digital channel is that it allows quick conversations between businesses and users . Today millions of customers resort to Twitter or Facebook messenger to get their queries resolved....
Twitter now has 280 characters. Snapchat now has self serve ads. Facebook and Whatsapp have stories. What a phenomenal year it has been so far in the world of Social Media! All social media...
By now we all now that Facebook ads are one of the best ways to reach out to a niche audience and engage with them. The audience base and its profiling, easy to use...
Smart and strategic. This is what comes to mind when we think about Facebook. Over the past few years we have seen a tremendous increase in video content being served on this channel. Once users...
Social media can be split into two words. Social and Media (Lol, obviously). But many people forget the social aspect of this media and create content which is stale and hardly anyone can network...
A few day ago, instagram announced through their blog that they are planning to add transparency by revealing posts that have branded content from influencers. This has been planned to enhance the parnernships between...
Yesterday Facebook announced through their official blog that they have updated the NewsFeed algorithm to ensure that the visibility of ads which take the users to web pages that are of low quality will...
Ever since we all made the switch from Orkut/Hi5 to Facebook, we have seen how Facebook has ensured authenticity of user accounts and has tried its best to tackle bots and inactive accounts. Earlier...
One of the major problems that brands and businesses have to face in 2017 is the challenge of reaching out to maximum number of people through cost effective methods. The problem is that social...