The Automotive Component Manufacturers Association of India (ACMA) is the apex body representing the interest of the Indian Auto Component Industry. Its active involvement in trade promotion, technology up-gradation, quality enhancement and collection & dissemination of information has made it a vital catalyst for this industry’s development.
We created a campaign called ACMA safer drives. This campaign urged public and auto component makers/sellers to take a pledge to ensure road safety. The campaign was designed to educate the audience about good road safety practices and to come together to take an action.
Users were urged to take a pledge for road safety. They were also asked to participate in the #ACMAsaferDrives Contest where they could write a safety slogan and win prizes. There were on ground activities like the walkathon and road shows where we reached out to the public and engaged with them.
The campaign got featured in Social Samosa’s Yearbook of social media campaigns amongst 60 best campaigns! :
— ACMA India (@ACMAIndia) October 5, 2017
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