An iconic festival of literature that examines the human experience through the reflections and imaginations of distinguished contemporary authors from across the globe. It happened across four countries- Houston, New York, Colorado and Toronto. The festival was organised by Teamwork Arts and as their digital marketing agency, we’re required to build awareness, generate leads and build some hype on digital platforms.
To create a buzz about the festival and increase the no. of sign ups
Facebook, Twitter and Instagram
1. We created a content plan for social channels city-wise where in each phase of our campaign promoted different aspects of the show. Some of the content buckets were : Show highlights, authors, session information, registrations, performers, venue and discounts on the passes, shoutout videos, etc.
2. We built a thorough media plan targeting literature lovers in the cities- Houston, New York, Colorado and Toronto. We leveraged different platforms to generate leads and inquiries from this audience segment.
September 29, 2019
Digital campaigns, graphics, Social Media