Established in 1962, Rajender Nath Chotey Lal is a well-known name in the market, famous for its wide variety of traditional as well as contemporary designs in Sarees and Lehengas.
To create a unique Logo for RNCL which resonates with the brand’s offerings. The shop has been around in central Delhi for more than 75 years and their selection is very popular among shoppers. They needed a Logo which would create a brand identity and make them familiar for the generations to come.
We used an Indian art style motif which is common in Sari and Lehenga prints. The motif was made using individual peacocks which gave it a very ethnic and classy look. Following are some designs which were made:
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