Solo Expenses is an expense management application that is widely used by Finance managers and Accountants in the United Kingdom. From scanning and logging to tracking and analysing, the app helps businesses in effective expense management and hence helps save time and costs.
Initially we built the communities and populated content around the app features. Once that was done we started A/B testing with app installs campaigns. We found out that Google and LinkedIn were the best platforms to identify prospects and motivate them to become app users
Over the period of 1 year, we optimised the website for lead generation, set up landing pages, definted content buckets, introduced a referral programme and optimized the search engine rankings for the application
December 18, 2019
Digital campaigns, graphics, Social Media