Established in 2001, Teamwork Productions brings the best of performing arts to Singapore and other parts of the world. They were organising a musical concert in SIngapore called Noor: Sounds Of Sufi for which they required us to build awareness, generate leads (prospective visitors) and build some hype on digital platforms.
To create awareness for Noor: Sounds Of Sufi on digital platforms and generate leads for Visitors.
To reach out to the music lovers across Singapore and acquire them as leads for the show.
Facebook and Instagram
1. We created a content plan for social channels where in each phase of our campaign we promoted different aspects of the show. Some of the content buckets were : Show highlights, registrations, performers, venue and discounts on the tickets, shoutout videos, etc.
2. We built a thorough media plan targeting Sufi music lovers in Singapore. We leverage different platforms to generate leads and inquiries from this audience segment.
May 25, 2019
Digital campaigns, graphics, Social Media